The 2026 Hops That Help Benefitting The Tom Coughlin Jay Fund Foundation


Southern Swells Brewing Company

Imagine sipping on great craft beer, eating amazing tacos and listening to live country music, all while changing a child’s life!

Hops That Help is now in its 11th year! Join us Wednesday July 29 from 6p-930p at Southern Swells Brewing Company- 1312 Beach Blvd, Jacksonville Beach, FL 32250

Enjoy music from country singer Jordan Fletcher, a silent auction, 50/50 drawing and more!

Each admission ticket includes 2 drink tickets and 2 meal ticket, purchase at hopsthathelp.org

100% of proceeds from this Impact Player Event benefit the Tom Coughlin Jay Fund Foundation- supporting Florida families battling childhood cancer.

Venue And Beer Provided By: Southern Swells Brewing Co. has been the heartbeat of our fundraiser since the day they opened their doors in 2017. As our Host Sponsor and dedicated brewery partner, they’ve supported this event year after year with unmatched generosity, creativity, and community spirit. Known for their innovative craft beers and welcoming Jacksonville Beach vibe, Southern Swells continues to be a pillar of local culture. We’re proud to stand alongside them — and we encourage everyone to support this incredible hometown brewery all year long.

Benefitting: The Tom Coughlin Jay Fund Foundation shows up for families facing the toughest fight imaginable — childhood cancer. Inspired by the legacy of Jay McGillis and powered by Coach Tom Coughlin’s commitment to helping others, the Jay Fund delivers financial, emotional, and practical support so families can focus on the only thing that matters: their child. Their impact is real, personal, and rooted right here in our community. Let’s make this Impact Player Event count and help the Jay Fund continue changing lives across Northeast Florida.

Music By: Jordan Fletcher is one of the most compelling new voices rising in Country music. His honest, deeply relatable songwriting has already caught the attention of Nashville standouts like Megan Moroney, Riley Green, and Ella Langley. Born and raised in Jacksonville, Florida, Fletcher grew up in a big Southern family where faith, tradition, and togetherness shaped his worldview and his writing. His latest release, “Nothin’ Fancy (From Chase’s Front Porch),” is a powerful meditation on mortality, simplicity, and faith — Fletcher at his most honest and stripped‑down, reminding listeners that when it’s all said and done, a simple life and steady faith are what truly matter. Check out his website >> Jordan Fletcher.

Food Provided By: Taco Lu, isn’t just a restaurant — it’s a Jacksonville Beach institution. Known for bold flavors, legendary tacos, and a vibe that feels like a party every night, TacoLu has become the go‑to spot for locals, surfers, families, and anyone chasing great food with great people. With a passion for community and a heart for giving back, TacoLu continues to serve up more than just incredible Baja‑style eats — they serve the spirit of Jax Beach. We’re proud to partner with this hometown favorite for our fundraiser.